01.18.12 by Jim O'Gara

Social media is more than a tool for marketing; its concepts are greatly influencing the way companies approach their traditional marketing content as well. A recent article on press release strategies is just one illustration of how social media considerations are entering into traditional marketing vehicles.More...

01.11.12 by Jim O'Gara

As research yields more information on website usability, website design trends adapt to follow suit. Visual design is becoming bolder, cleaner and more refined in order to correspond with the way readers utilize the Internet.More...

01.04.12 by Jim O'Gara

There are many reasons a sales effort can fail … but ultimately sales will be less productive when you fail to quantify the value of your offering. This issue is one of the key considerations in message development: does your message really talk about things that matter to the customer?More...

12.28.11 by Jim O'Gara

The year is coming to a close and, if you’re like most marketers, thousands of thoughts, plans, goals and initiatives are flying through your head.

Just Google “2012 Marketing Lists” or listen to the so-called experts and you’ll be convinced that you should invest more in social media, mobile marketing, marketing automation, web analytics, search, content marketing, viral videos. The list of “things” you should or could do goes on and on.More...