07.21.10 by Jim O'Gara

If you are using Twitter to promote your brand, you’ve probably already learned that, while the account is free, properly creating a brand presence is not. In fact, the time investment required for content generation and response management can be immense. More...

Posted in Marketing / Social Media / 0 Comments

07.14.10 by Jim O'Gara

Could the stories of print’s death have been greatly exaggerated? Perhaps for the moment, according to new data from MediaFinder. More...

Posted in News / Media / Planning / 1 Comments

07.07.10 by Jim O'Gara

All marketing should have an initial goal of catching the eye of your target audience. If you can’t do that, they’ll never be exposed to your message. Which means you need to be marketing where your audience is looking. More...

Posted in Advertising / Branding / New Media / 1 Comments

06.29.10 by Jim O'Gara

Social bookmarking is nothing new; sites like Digg, Stumble Upon and del.icio.us, just to name a few, have been around for years and still boast millions of users. For marketers, social bookmarking sites are important because they provide another way for people to share information and recommendations about their brand. But, like everything in the digital realm, the only constant is change.More...

Posted in Marketing / New Media / Social Media / Thought Leadership / 3 Comments