Podcasts... Is it Time to Listen In?

10.21.08 by Jim O'Gara

As consumer habits change, so do our marketing efforts. We find ourselves talking about Facebook, blogging, YouTube, widgets and podcasts. While these communication and advertising vehicles didn't exist years ago, many believe that today they serve as viable channels to reach your target audience. More...
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Collaborative Planning and Budgeting

10.14.08 by Jim O'Gara


For most of us, the 2009 marketing planning and budgeting process is right around the corner. And many of us will go it alone. That’s right. Believe it or not, while most marketers use outside agencies to implement their marketing programs, very few get them deeply involved in the annual planning and budgeting process. More...


Posted in Marketing / Strategy / 0 Comments
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The Future of eMail Marketing

10.07.08 by Jim O'Gara


We’ve all heard people say email marketing is going away. This couldn’t be further from the truth. The reality is we can’t get enough of it — email that is. A recent report from Forrester Research stated that: More...


Posted in Marketing / Social Media / 2 Comments
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