Thought Leadership and The Web, Part III — Webinars

11.25.08 by Jim O'Gara

This week, let's explore how Webinars can further position your company as a thought leader via the Web. Most marketers are very familiar with the concept of Webinars, however very few truly make the most of this medium. Webinars are not corporate commercials, they should serve as interactive platforms by which you engage consumers over the Internet. More...
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Thought Leadership and The Web Part II – Podcasting

11.18.08 by Jim O'Gara


Last week, we talked about auditing your Web site to ensure it contains content that positions you as a thought leader in your space. This week, let's discuss one specific vehicle that enables you to do just that. Podcasts. More...


Posted in Marketing / Social Media / 4 Comments
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Thought Leadership and The Web

11.11.08 by Jim O'Gara


Just like accountants must spend time auditing their books, marketing professionals should do the same when it comes to their Web site. Take a hard look at your Web site content. How much of it is thought provoking and/or educational? How much of the content goes above and beyond brochureware? More...


Posted in Advertising / Branding / Marketing / Strategy / 12 Comments
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Your True Lifeline

11.04.08 by Jim O'Gara


Why does it take a difficult economy for most businesses to wake up and realize how important their current customers truly are? The truth is, many marketers and business executives are so consumed with "new business" or "acquisition campaigns" that they fail to take the appropriate steps to strengthen the bond they have with existing customers. That is, until hard times hit and they realize that the true lifeline of a company is... its customer base. More...


Posted in Advertising / Branding / Marketing / Strategy / 12 Comments
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