12.23.08 by Jim O'Gara

There's a lot of talk of doom and gloom in the air, especially when it comes to the economic outlook for 2009, but the smart marketer will see the opportunity. This is the time to remember the old adage about making lemonade out of lemons. More...

12.16.08 by Jim O'Gara

Despite the well-documented success marketing professionals have derived from Search Engine Marketing (SEM), we're amazed at how many of our clients still don't take advantage of this extremely targeted and cost-effective vehicle. More...

12.09.08 by Jim O'Gara

Over the past few weeks, we've talked a lot about demonstrating thought leadership via the Web. Blogs, Webcasts, podcasts… they are all great ways to reach your audience. And they all have one thing in common—to be successful, they need relevant content. The same can be said for your brand message. More...

12.02.08 by Jim O'Gara

Does your company website feature a blog? If it doesn't, it should. It's a great way to share thought leadership content via the Web, create dialogue with potential customers and improve your SEO ranking. Today we will focus on the most important aspect of a blog that is often overlooked — publicity. More...