Engage Consumers Emotionally

01.27.09 by Jim O'Gara

We all know that marketing is a brain game and there are several different ways to engage the mind. Some marketers use fear, uncertainty and doubt to connect with their audience. Others leverage (especially in these times) our need to "get the best deal possible." And yet many campaigns play off the aspiration consumers have to "be the best that they can be". More...
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Talking the Talk

01.20.09 by Jim O'Gara


In working with your marketing and advertising partners, clear communication can make a big difference between your project flowing smoothly and successfully... or not. More...


Posted in Advertising / Strategy / Work / 0 Comments
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Online Resources for Smarter Marketing in ’09

01.13.09 by Jim O'Gara


Many of us made a resolution a few weeks back to get smarter with respect to marketing in the New Year. In an effort to jumpstart that process, we've compiled a list of trusted online resources that can inspire, inform and educate all of us in the months ahead. Make sure you file away this OnMessageMinute for future reference. More...


Posted in Advertising / Branding / Marketing / News / Social Media / Strategy / 0 Comments
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Online in ’09

01.06.09 by Jim O'Gara


Over the past ten years, online marketing budgets have increased year over year. In 2008, online ad spending skyrocketed to $23.6 billion. And eMarketer expects this trend to continue, growing to $25.7 billion in 2009—almost 9% over 2008. While a more cost-effective use of marketing budgets may be the motivation as of late, the truth is that online advertising makes strategic sense. More...


Posted in Advertising / Marketing / News / Strategy / 1 Comments
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