Messaging — The Key to Success in a Down Economy

02.25.09 by Jim O'Gara

While messaging has always been critical to effective marketing, it has become the cornerstone to securing the maximum ROI in a down economy. With budget reductions and intensified scrutiny around every dollar spent, you must make sure your message is laser-focused. More...
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Reaching the C-Suite

02.18.09 by Jim O'Gara


It's every marketing executive's challenge... how do you market to and reach C-level executives? How do you get past the gatekeepers and catch the interest of heavy hitters in an organization?

Sometimes it's best to hear the answers straight from the horse's mouth. More...


Posted in Advertising / Marketing / News / Strategy / 8 Comments
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Getting Creative with Healthcare Advertising

02.10.09 by Jim O'Gara


There's a stigma attached to healthcare advertising. Many industry professionals believe you can't execute creatively when it comes to healthcare marketing. Luckily, that mindset is starting to change. More...


Posted in Advertising / Design / Strategy / Work / 8 Comments
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Event Marketing Takes a Hit

02.03.09 by Jim O'Gara


It's no surprise, with the economy the way that it is, event marketing as a lead generation vehicle is taking a hit. After all, it costs a lot of money to exhibit at, or even attend, trade shows or conferences. More...


Posted in Marketing / Strategy / 8 Comments
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