Shift to "Brands-Actional" Advertising

03.25.09 by Jim O'Gara

We've all heard the debates about transactional advertising versus branding. Which is more effective? Can they work together to increase results or are they mutually exclusive? While this debate is far from over, a report published this month by IBM Global Business Services' Media and Entertainment practice, indicates that there is a new trend occurring in the field of marketing. That trend is called "Brands-Actional" advertising. More...
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C Where They Spend Their Time

03.18.09 by Jim O'Gara


One of the most coveted target audiences marketers strive to reach is the C-suite. And for good reason. In the U.S. alone, there are more than 630,000 senior executives at companies with more than 250 employees and these executives represent a lot of spending power: approximately $1.3 trillion in business purchasing decisions each year. More...


Posted in Marketing / News / Strategy / 8 Comments
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Get Emotional

03.11.09 by Jim O'Gara


These days, it's awfully tempting to consider price reductions or special discounts as a way to keep deals flowing. But before you do anything drastic, stop and think about making some changes in your messaging instead. More...


Posted in Advertising / Marketing / Strategy / 8 Comments
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OnMessage Second Annual March Madness Happy Hour

03.09.09 by Jim O'Gara


Ignore the shot clock and start happy hour early for some madness on the road to the Final Four. Watch the games on the big screen, munch on food, and belly up to a full bar, and enjoy a great networking opportunity, all compliments of your friends at OnMessage. More...


Posted in News / Social Media / 5 Comments
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