04.22.09 by Jim O'Gara

This week, we want to spotlight a client of ours that is experiencing a great deal of success with their lead generation activities. Aquire, a leading software development company in the HR space, has spent a significant amount of time (and little money) increasing lead-generation numbers through its website. More...

04.15.09 by Jim O'Gara

It's truly amazing how Apple's App Store has transformed mobile media and marketing. Less than a year old, the App Store is on its way to becoming a billion-dollar marketplace. In fact, applications for the iPhone are increasing at a rate of 38% a month and more than 200 new apps are added each and every day according to Santa Clara-based Mobclix. More...

04.08.09 by Jim O'Gara

OnMessage spent the last two days at the Ad Age Digital Conference in New York and if Twitter was mentioned once, it was mentioned one thousand times. In all seriousness, Twitter is a great example of a brand/service that has truly exploded through viral and social marketing. Just think about it — have you ever seen a television spot for Twitter? More...

04.01.09 by Jim O'Gara

Almost every marketing professional is chartered with lead generation efforts for direct or indirect sales channels. And while generating net-new leads is critical, many marketers lose sight of what happens to a prospect after they raise their hand. More...