06.17.09 by Kim Smith

For marketing folk new to the Twitterverse, Adweek has compiled a comprehensive list of folks in the marketing, media and agency world worth following here.

Posted in Advertising / Marketing / Social Media / 8 Comments

06.17.09 by Jim O'Gara

There's an old saying in marketing...

 

 "I know half of my advertising is working ... I just don't know which half."

 

Well, a recent Forbes Magazine 2009 Ad Effectiveness Survey indicates that marketing professionals are getting a better handle on the marketing vehicles that are performing and those that are not. More...

Posted in Advertising / Branding / Marketing / Strategy / 8 Comments

06.11.09 by Jim O'Gara

Someone once said: the definition of insanity is doing the same thing over and over again and expecting different results. Nothing could be truer when it comes to conducting business in this economic climate. More...

Posted in Advertising / Branding / Marketing / Strategy / 2 Comments

06.03.09 by Jim O'Gara

Most of us are familiar with LinkedIn, the social networking site for business professionals. And while most of us use it to stay connected with friends and colleagues, did you know it's a great place to start social networking groups for your company's customers and prospects?  More...

Posted in Branding / Marketing / Strategy / 8 Comments