As an agency with a mix of B-to-B and B-to-C clients, several of our B-to-B clients are not exactly sure how (and more importantly “if”) their company could benefit from using social media as part of their marketing mix. More...
07.22.09 by Jim O'Gara
Sometimes you gotta fake it ’til you make it. But when a client asks a question you don’t know the answer to, faking it could break it... trust, that is. More...
Posted in Advertising / Marketing / Strategy / 0 Comments
07.15.09 by Jim O'Gara
A little honesty. What adhesive bandage company doesn't WISH it had the brand power of Band-Aid®? You think Google™ doesn't on some level LOVE the fact that its brand name has become a verb synonymous with searching online? More...
Posted in Advertising / Branding / Marketing / Strategy / 8 Comments
07.09.09 by Jim O'Gara
No question, email marketing is a cost-effective, quick way to reach out to customers and (if done right) generate leads. And this cost-effective and efficient marketing vehicle becomes even more attractive when a recession hits. More...
Posted in Advertising / Marketing / Strategy / 3 Comments
07.01.09 by Jim O'Gara
Remember that tortoise who schooled the hare in the big race? Marketers need to keep the moral of that story in mind, especially in a world of electronic communication. More...
Posted in Advertising / Branding / Marketing / Strategy / 1 Comments
Does it inspire? Will it amaze? Does it raise questions or defy the norm? At OnMessage, we love a good story, and we specialize in telling them well.
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