What's Your Story?

08.26.09 by Jim O'Gara

OnMessage was founded with one simple purpose. To help companies redefine how they develop and manage their story or message in the marketplace. The truth is most marketing professionals and agencies address messaging from a vehicle (the next ad, direct mail piece, brochure, etc.) basis.

 

This is the single greatest problem that exists within the marketing profession today. Why? More...
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The results are in

08.20.09 by Jim O'Gara


Thanks to all of you who responded to last week’s survey. We’ve tabulated the results and here is what you had to say... More...


Posted in Advertising / Marketing / Strategy / 0 Comments
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A brief survey

08.13.09 by Jim O'Gara


A lot has changed in the advertising and marketing world as of late... have your marketing priorities shifted as well? Let’s find out. More...


Posted in Advertising / Marketing / Strategy / 9 Comments
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Create your own social network.

08.05.09 by Jim O'Gara


As the buzz continues about building your brand through the maelstrom that is social media, an alternative avenue is trying to resurface. A few years ago, many major brands tried to create their own social networks and most of them failed. But times have changed. Social media is now more engrained in our world, and branded online communities are catching on. More...


Posted in Marketing / Social Media / Strategy / 0 Comments
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