Get Smart

09.29.09 by Jim O'Gara

It’s easy to go about your business, day in and day out, and think that you have a firm grasp on the needs, wants, and desires of your target audience. But let me ask you a question…

When was the last time you actually took the time to ask your customers and prospects a few questions of your own? More...

OnMessage Minute — One Year Later

09.24.09 by Jim O'Gara

A year ago today on September 23, 2008, we sent out our first OnMessageMinute.Our subscriber list has steadily grown since then, and we’ve received lots of wonderful feedback from you, our readers. So let’s take a quick look back at ayear ago, and the OnMessageMinute that started it all... More...

Posted in Branding / Marketing / News / Strategy / 0 Comments

DFW AMA Healthcare SIG Event a huge success

09.23.09 by Kim Smith

Shout outs to OnMessage peeps Jim O'Gara and Tammy Wardell who were instrumental in putting on last night's Healthcare SIG event for the DFW AMA: "The Transformation of Healthcare Marketing: Get Ahead of the Curve". It was standing room only at the sold-out event, More...

Posted in Advertising / Marketing / Seminars / Social Media / 7 Comments

Viral marketing vs. marketing intended to go viral.

09.16.09 by Jim O'Gara

Marketing campaigns that go viral can play a huge part in brand building. Success stories such as the campaign created to promote HBO’s True Blood series (including notable elements like More...

Posted in Marketing / Social Media / Strategy / 10 Comments

What makes this little pudgy guy so memorable?

09.09.09 by Jim O'Gara

This week, we thought it would be fun and educational to spotlight The Madison Avenue Advertising Walk of Fame in New York City. The Hollywood Boulevard of advertising land, the WOF celebrates the most memorable advertising icons and slogans around. And you can help decide which iconic figures and slogans are immortalized there. More...

Posted in Advertising / Branding / Fun / 5 Comments