10.22.09 by Kim Smith

At a luncheon held yesterday, our own Tammy Wardell was presented with the Volunteer of the Month award for the work she has done for OnMessage in helping organize and lead the new DFW AMA Healthcare SIG. Way to go Tam!

Posted in Advertising / Podcasts / Work / 0 Comments

10.21.09 by Jim O'Gara

With Facebook users spending an average of 6 hours a month on the social media site (according to Nielsen), it’s no wonder an increasing number of brands are trying to use Facebook to their advantage. Some notable ones have already built fan-bases in the millions (Coke has 3.7 million fans, Nike shoes has 1.6 million), but you don’t have to be one of the big boys to find value in this medium.More...

Posted in Advertising / Marketing / Social Media / Strategy / 3 Comments

10.14.09 by Jim O'Gara

As marketers, we understand that different people play a different role in B2B purchasing decisions. But did you know, according to Business.com, an average of 13 people within an enterprise level organization are involved in a purchasing decision before a final decision is made? More...

Posted in Advertising / Marketing / Strategy / 1 Comments

10.07.09 by Jim O'Gara

There was a lot of interesting learning about the digital landscape at last week’s AAAA DFW Digital 3.0 Conference. With topics including mobile ad networks to online brand reputation management and behavioral targeting, the presentations were filled with statistics that made us raise an eyebrow or two. More...

Posted in Advertising / Marketing / Social Media / Strategy / 1 Comments