04.21.10 by Jim O'Gara

So Facebook and Nielsen got together for a little research project, stating the “need for guidance when it comes to measuring the value of social media advertising”. The result: some serious bragging rights for Facebook, for one. More...

Posted in Advertising / Social Media / 4 Comments

04.13.10 by Jim O'Gara

The initial goal of every piece of advertising should be to get noticed. It’s simple: your message can’t be delivered if nobody sees it. One road to getting noticed is to embrace outstanding creative: thought-provoking, intriguing, and engaging concepts that bring your message to life. Another road is to slap your reader/viewer with something shocking to get their attention.

 

In our opinion, that’s what Nike did last week with its new Tiger’s Woods spot. More...

Posted in Advertising / Branding / News / 3 Comments

04.07.10 by Jim O'Gara

Nothing says “bye-bye recession” like dollars spent on April Fools Day marketing. And why not? No other “holiday” goes better with social media than the prank-filled laugh-fest that is April 1^st. This year, a slew of brands took advantage of the opportunity to make a viral impact, all vying to out-fool the next. More...

Posted in Advertising / Branding / Fun / Social Media / Strategy / 19 Comments