Think we could do better than you? Let’s talk.

05.26.10 by Kim Smith

Do people often say you’re too modest? Do you find yourself blushing during performance reviews? Do people you worked with line up to give you recommendations? We’d love to meet you. More...
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Briefs or boxers?

05.26.10 by Jim O'Gara


Did that get your attention? No, we’re not talking about underwear. What we are talking about is the importance of an accurate, concise creative brief. Done correctly, a creative brief can guide the creative process and deliver powerful results. Done incorrectly (or not done at all), the result can create strategic battles that lead to a seriously flawed end product. More...


Posted in Advertising / Branding / Marketing / messaging / Strategy / 11 Comments
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Quick results with QR codes

05.19.10 by Jim O'Gara


QR Code technology has been around for a couple years, but it has just recently started showing signs of going mainstream.More...


Posted in Advertising / Branding / Marketing / Strategy / New Media / 10 Comments
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Catch up on your reading.

05.12.10 by Jim O'Gara


Last week we turned the spotlight on Different by Youngme Moon as a recommended read. This week, we’d like to suggest some others you might consider adding to your reading list. More...


Posted in Advertising / Marketing / Strategy / Thought Leadership / 11 Comments
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Are you different? Are you acting like it?

05.05.10 by Jim O'Gara


What sets your company, product or service apart? It’s the age-old marketing question, one we know is integral to success. So why does it feel so much safer to be just like everyone else? More...


Posted in / 10 Comments
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