06.23.10 by Jim O'Gara

Not even a month ago, Nike broke its own viral record with 7.8 million You Tube views of its World Cup 3-minute video “Write the Future”. Just three weeks later, those views have more than doubled to over 16.5 million. Perhaps soccer has the viral video to thank for giving it its sports-glam due -- at least here in the States. More...

06.15.10 by Jim O'Gara

A recent article in Ad Age really resonated with us with respect to the changing landscape between client requirements and agency capabilities. The game has changed and both parties must adapt as it relates to how they approach the way they implement strategic marketing initiatives. More...

06.08.10 by Jim O'Gara

UPDATE

June 13, 2010 :: Yesterday's Race was fantastic, the crowds were out on the muggy, but relatively cool and cloudy, morning. We had a great turnout at our tent, blew through the lemonade and took over 500 entries to win the $100 gift certificate to Victoria's Secret (winner to be announced this week!)

We had a lot of interest about our t-shirts, and we've decided to take orders for them (cost price + donation to Komen). For more information, email komenshirts@itsonmessage.com. And visit our Facebook page for pics of the event. More...

06.02.10 by Jim O'Gara

On the tails of a holiday focused on remembering, we thought it would be appropriate to talk a little bit about the art of creating recall… also known as getting someone to remember your brand and its message. More...