The truth is out there.

07.28.10 by Jim O'Gara

Perceptions about the advertising industry tend to reek of negativity, distrust and skepticism. In fact, a 2007 Gallup poll revealed 42% of Americans believe the industry has “low” or “very low” ethical standards. No new news there, but still… yeowch. More...
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Assess Your Twitter ROI

07.21.10 by Jim O'Gara


If you are using Twitter to promote your brand, you’ve probably already learned that, while the account is free, properly creating a brand presence is not. In fact, the time investment required for content generation and response management can be immense. More...


Posted in Marketing / Social Media / 3 Comments
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It ain’t over yet.

07.14.10 by Jim O'Gara


Could the stories of print’s death have been greatly exaggerated? Perhaps for the moment, according to new data from MediaFinder. More...


Posted in News / Media / Planning / 3 Comments
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Give your target audience what they demand.

07.07.10 by Jim O'Gara


All marketing should have an initial goal of catching the eye of your target audience. If you can’t do that, they’ll never be exposed to your message. Which means you need to be marketing where your audience is looking. More...


Posted in Advertising / Branding / New Media / 5 Comments
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