Older adults creating new social media demographics.

08.31.10 by Jim O'Gara

Ever since marketers began taking social media seriously, businesses that target senior-aged consumers have disregarded social networks

because their target simply wasn’t using them.

But recent statistics show that such a stance is officially “old-school”. More...
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Check out who's checking in.

08.24.10 by Jim O'Gara


It seemed like only big brands were eagerly embracing location-based marketing, but this week Facebook changed the game with the launch of Facebook Places. By exposing over 500 million users (many who have never even heard of location-based media before) to the concept, the new addition to the popular social networking service may force LBM into the mainstream. More...


Posted in Advertising / Branding / Marketing / New Media / Social Media / 0 Comments
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How much Teflon® does your brand have?

08.17.10 by Jim O'Gara


 What does it take to make a brand untouchable? Ask Apple.

 

Forbes recently announced that they have the world’s most valuable brand, despite recent iPhone 4G related grumblings. An article from ABCnews/money over the weekend took a closer look. More...


Posted in Advertising / Branding / News / 24 Comments
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Harness the power behind collective buying.

08.10.10 by Jim O'Gara


The social-buying site Groupon is doing huge things for business owners working the online coupon deals into their marketing plans, but many B2B companies have wondered if the concept will ever expand to include them. More...


Posted in Advertising / Marketing / Social Media / Strategy / Promotion / 17 Comments
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We can handle "the truth"

08.04.10 by Jim O'Gara


 When advocacy group The American Legacy Foundation wanted to change young minds about smoking, they deployed the edgy, creative campaign the truth. Using in-your-face honesty (or what some call hyperbole), the campaign went straight for the gut. But piling up thousands of body bags outside a big tobacco office was just the beginning. Now in its tenth year, the campaign continues to persuade with a no-punches-pulled approach — one that by 2002 had saved over 100,000 lives. More...


Posted in Advertising / Branding / Charitable Work / Marketing / Media / Strategy / creative / 17 Comments
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