“Expected.” Attach the word to a creative campaign and you might as well roll up the sidewalk and go home. You’ll never get the results you’d like. When you tell your story the same way it’s been told a thousand times before, why would your audience take the time to listen? You haven’t given them any reason to. More...
09.22.10 by Jim O'Gara
Last week, Internet Retail reported that Q2 email click-through rates had dropped to their lowest level since 2006. And while non-bounce rates increased slightly (meaning marketers are getting better at scrubbing lists and keeping them updated), it’s clear that change is needed in the email marketing arena. More...
Posted in Advertising / Marketing / Media / New Media / Strategy / 1 Comments
09.14.10 by Jim O'Gara
It’s been a long 20 years since AOL ushered us into what was the unfamiliar realm known as online. Since then, the company has survived its share of problems but we forget that, for a while, AOL was as one blogger put it “the innovative darling of the 1990s”. More...
Posted in Advertising / New Media / Social Media / Strategy / 47 Comments
09.07.10 by Jim O'Gara
Between the buzz around what’s happening on Google’s home page to speculation over what they will announce at today’s press event it seems appropriate to take a peak at what the leading search engine has been up to lately. More...
Posted in Media / New Media / Social Media / 5 Comments
Does it inspire? Will it amaze? Does it raise questions or defy the norm? At OnMessage, we love a good story, and we specialize in telling them well.
OnMessage Website >