05.20.09 by Jim O'Gara

While marketers have been told to slash budgets and ride out the recession before starting to spend again, we've run across some staggering facts that would state otherwise. More...

12.23.08 by Jim O'Gara

There's a lot of talk of doom and gloom in the air, especially when it comes to the economic outlook for 2009, but the smart marketer will see the opportunity. This is the time to remember the old adage about making lemonade out of lemons. More...