Play some one-on-one with your prospects.

03.10.10 by Jim O'Gara

While our world expands and technology continues to make it easier to communicate from afar, marketing professionals can’t forget the value of a face-to-face dialog with customers and prospects. Yes, large trade shows and conferences have taken a hit over the past year, but small one-on-one events are making a big come back. More...

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Event Marketing Takes a Hit

02.03.09 by Jim O'Gara


It's no surprise, with the economy the way that it is, event marketing as a lead generation vehicle is taking a hit. After all, it costs a lot of money to exhibit at, or even attend, trade shows or conferences. More...


Posted in Marketing / Strategy / 11 Comments

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