Ever since marketers began taking social media seriously, businesses that target senior-aged consumers have disregarded social networks
because their target simply wasn’t using them.
But recent statistics show that such a stance is officially “old-school”. More...
01.06.10 by Jim O'Gara
Let’s be honest. It takes a commitment to establish a successful presence in social media. But if you’re ready to dive in (and we strongly suggest you do) building your community is the place to start. More...
Posted in Branding / Marketing / Social Media / 13 Comments
05.12.09 by Jim O'Gara
Social networking is a great place to create and build buzz about your product, and we love to hear about standout efforts that generate buzz AND actually deliver value. More...
Posted in Advertising / Fun / Marketing / Social Media / 2 Comments
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