A decade of change and not so much.

12.16.09 by Jim O'Gara

2010 will be quickly upon us, and what a decade we leave behind. Much has changed since we flipped the calendar and partied like it was 1999. Back when our biggest worries were Y2K, the iPhone was just a twinkle in Apple’s eye, and The Blair Witch Project was teaching us the power of viral. Internet advertising was virtually in its infancy (with only $8.2 billion in spending versus 2010’s predicted $60 billion) and consisted of nothing more than static banners. More...
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Bring your fans together.

10.21.09 by Jim O'Gara


With Facebook users spending an average of 6 hours a month on the social media site (according to Nielsen), it’s no wonder an increasing number of brands are trying to use Facebook to their advantage. Some notable ones have already built fan-bases in the millions (Coke has 3.7 million fans, Nike shoes has 1.6 million), but you don’t have to be one of the big boys to find value in this medium.More...


Posted in Advertising / Marketing / Social Media / Strategy / 13 Comments
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Your LinkedIn Opportunity

06.03.09 by Jim O'Gara


Most of us are familiar with LinkedIn, the social networking site for business professionals. And while most of us use it to stay connected with friends and colleagues, did you know it's a great place to start social networking groups for your company's customers and prospects?  More...


Posted in Branding / Marketing / Strategy / 10 Comments
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New Podcast on OnMessageTHRIVE: Marketing to Reach Hospital Executives

05.12.09 by Kim Smith


Thriving on Marketing Intelligence is our conversational podcast series designed to educate and inform healthcare marketing professionals on best practices for building brand awareness and market share. More...


Posted in Advertising / Marketing / Podcasts / Strategy / 11 Comments
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