02.24.10 by Jim O'Gara

As social media becomes mainstream, and more brands venture into the waters, it’s not only essential to understand who is responsible for your social media voice but to make sure they have a solid messaging platform as a springboard for content. More...

Posted in Advertising / Marketing / 2 Comments

12.02.09 by Jim O'Gara

On Monday, The Big Money posted their Facebook 50, ranking the companies that “make social media work”, and no surprise, there wasn’t a brand in the bunch that wasn’t well known before their Facebook debut. However, what was interesting about this list wasn’t so much the names on it, but what they did (or didn’t do) to earn their rank. More...

Posted in Advertising / Marketing / Social Media / Strategy / 13 Comments

07.29.09 by Jim O'Gara

As an agency with a mix of B-to-B and B-to-C clients, several of our B-to-B clients are not exactly sure how (and more importantly “if”) their company could benefit from using social media as part of their marketing mix. More...

Posted in Marketing / Social Media / Strategy / 12 Comments

12.09.08 by Jim O'Gara

Over the past few weeks, we've talked a lot about demonstrating thought leadership via the Web. Blogs, Webcasts, podcasts… they are all great ways to reach your audience. And they all have one thing in common—to be successful, they need relevant content. The same can be said for your brand message. More...

Posted in Advertising / Marketing / 9 Comments