Over the holidays, you probably attended a few get-togethers. In the midst of small talk, someone probably asked you about your work, which means, you inevitably had to articulate your company’s brand message.
How’d you do? If you’re a sales manager or marketing director-type person, it probably wasn’t too difficult. Odds are, you have a strategic “elevator pitch” you trot out for just such an occasion. But if your company is like most, the rest of your organization doesn’t have a standard answer. Just imagine how many different messages were presented about your company in the last few weeks. More...