07.07.10 by Jim O'Gara

All marketing should have an initial goal of catching the eye of your target audience. If you can’t do that, they’ll never be exposed to your message. Which means you need to be marketing where your audience is looking. More...

06.23.10 by Jim O'Gara

Not even a month ago, Nike broke its own viral record with 7.8 million You Tube views of its World Cup 3-minute video “Write the Future”. Just three weeks later, those views have more than doubled to over 16.5 million. Perhaps soccer has the viral video to thank for giving it its sports-glam due -- at least here in the States. More...

06.15.10 by Jim O'Gara

A recent article in Ad Age really resonated with us with respect to the changing landscape between client requirements and agency capabilities. The game has changed and both parties must adapt as it relates to how they approach the way they implement strategic marketing initiatives. More...

06.02.10 by Jim O'Gara

On the tails of a holiday focused on remembering, we thought it would be appropriate to talk a little bit about the art of creating recall… also known as getting someone to remember your brand and its message. More...