12.28.11 by Jim O'Gara

The year is coming to a close and, if you’re like most marketers, thousands of thoughts, plans, goals and initiatives are flying through your head.

Just Google “2012 Marketing Lists” or listen to the so-called experts and you’ll be convinced that you should invest more in social media, mobile marketing, marketing automation, web analytics, search, content marketing, viral videos. The list of “things” you should or could do goes on and on.More...

12.21.11 by Jim O'Gara

Marketing is about making connections and building relationships. And while “marketing” might not be in their job description, your employees are still active participants in relationship building — with vendors and suppliers, coworkers, their communities, friends and families. In today’s ultra-interconnected world even casual connections can have impact.More...

11.23.11 by Jim O'Gara

We have our own Thanksgiving tradition around here – it’s called A JoyFULL Holiday. And as our agency has grown, so has the tradition.More...

11.16.11 by Jim O'Gara

Although more B2B companies are acknowledging the value of social media, there still seems to be some hesitancy to adopt it. A recent eMarketer article indicates that while two-thirds of B2B marketing executives surveyed view social media as very important, only 7% are using it heavily and 9% are neglecting it altogether.More...