02.17.10 by Jim O'Gara

The Mommy Blogging movement is still going strong (hey, it even has its own t-shirt!). This shouldn’t come as any surprise as mothers are still the most powerful demographic as far as consumer purchasing power, and you could say their opinions carry more weight than anyone at a boardroom table. More...

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02.10.10 by Jim O'Gara

Did you know since 1990 (according to TNS Media Intelligence) Super Bowl ads have generated $2.17 billion of network revenue from a total of 210 different advertisers and more than 1,400 commercials?

This year's Super Bowl alone generated $213 million in ad revenue. Amazing huh? With this much money at stake you wonder which advertisers truly got the greatest bang for their buck. And while the big game was played just four days, ago consumer buzz over this year's ads has already died down quite a bit.More...

Posted in Advertising / Marketing / 2 Comments

02.03.10 by Jim O'Gara

It’s looking more and more like we’ve made it to the other side. Yes, unemployment is still at 10%, but marketers are loosening their grips on budgets as the economy slowly inches its way onto solid ground. Consumer attitudes are shifting too, with consumer spending on the rise as we closed out 2009. More...

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01.20.10 by Jim O'Gara

Those who thought social media and online marketing would bethe death of direct mail – think again.

According to last week’s Wall Street Journal many marketers who slashed direct mail from their budget to compensate for the recession discovered they’d made a huge mistake. More...

Posted in Advertising / Marketing / Strategy / 1 Comments