06.23.10 by Jim O'Gara

Not even a month ago, Nike broke its own viral record with 7.8 million You Tube views of its World Cup 3-minute video “Write the Future”. Just three weeks later, those views have more than doubled to over 16.5 million. Perhaps soccer has the viral video to thank for giving it its sports-glam due -- at least here in the States. More...

06.02.10 by Jim O'Gara

On the tails of a holiday focused on remembering, we thought it would be appropriate to talk a little bit about the art of creating recall… also known as getting someone to remember your brand and its message. More...

05.26.10 by Jim O'Gara

Did that get your attention? No, we’re not talking about underwear. What we are talking about is the importance of an accurate, concise creative brief. Done correctly, a creative brief can guide the creative process and deliver powerful results. Done incorrectly (or not done at all), the result can create strategic battles that lead to a seriously flawed end product. More...

05.19.10 by Jim O'Gara

QR Code technology has been around for a couple years, but it has just recently started showing signs of going mainstream.More...