02.17.10 by Jim O'Gara

The Mommy Blogging movement is still going strong (hey, it even has its own t-shirt!). This shouldn’t come as any surprise as mothers are still the most powerful demographic as far as consumer purchasing power, and you could say their opinions carry more weight than anyone at a boardroom table. More...

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02.03.10 by Jim O'Gara

It’s looking more and more like we’ve made it to the other side. Yes, unemployment is still at 10%, but marketers are loosening their grips on budgets as the economy slowly inches its way onto solid ground. Consumer attitudes are shifting too, with consumer spending on the rise as we closed out 2009. More...

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01.27.10 by Jim O'Gara

The next time you get into a debate at your company with regards to brand value or investing in branding – simply refer to the success Apple has experienced with its brand. More...

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01.14.10 by Kim Smith

Over the holidays, you probably attended a few get-togethers. In the midst of small talk, someone probably asked you about your work, which means, you inevitably had to articulate your company’s brand message.

How’d you do? If you’re a sales manager or marketing director-type person, it probably wasn’t too difficult. Odds are, you have a strategic “elevator pitch” you trot out for just such an occasion. But if your company is like most, the rest of your organization doesn’t have a standard answer. Just imagine how many different messages were presented about your company in the last few weeks. More...

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