01.04.12 by Jim O'Gara

There are many reasons a sales effort can fail … but ultimately sales will be less productive when you fail to quantify the value of your offering. This issue is one of the key considerations in message development: does your message really talk about things that matter to the customer?More...

12.28.11 by Jim O'Gara

The year is coming to a close and, if you’re like most marketers, thousands of thoughts, plans, goals and initiatives are flying through your head.

Just Google “2012 Marketing Lists” or listen to the so-called experts and you’ll be convinced that you should invest more in social media, mobile marketing, marketing automation, web analytics, search, content marketing, viral videos. The list of “things” you should or could do goes on and on.More...

12.07.11 by Jim O'Gara

A recent study by the Wharton School of Business found a formula for cultivating word of mouth advertising, exploring why people might talk about your product or business and the actions you can take to generate more buzz. More...

11.30.11 by Jim O'Gara

The ever-present, over-abundant buzzword: you’ll find them lurking in every corner of endeavor, from business to technology to sports and academia. Buzzwords don’t start out their lifespan being bad. They often begin as an elegant tool for explaining what we do. They promote, they encapsulate, they make our work sound smart and snappy.More...