Targeting technology.

11.02.11 by Jim O'Gara

As online marketing continues to develop and evolve, the type and amount of data being collected continue to expand. This makes it challenging for marketers to keep pace with how to best make use of this information. In fact, a recent IBM survey indicates that 71% of CMOs felt unprepared to leverage the large amounts of data flooding the online marketing space.More...
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What's your ONLINE story?

07.27.11 by Jim O'Gara


Have you recently reset your corporate message? Changed your strategy or updated your offerings? Is this new messaging or positioning reflected in your website content? After all, the story told through your corporate website is an essential element in a cohesive corporate message.More...


Posted in Advertising / Branding / Digital / messaging / Strategy / 0 Comments
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D-Luxe D9.

05.31.11 by Jim O'Gara


This week, many heavy hitters in the world of digital are gathering in California for the All Things Digital D9 Conference and it’s an event worth tracking. But beyond its line-up of influential technology speakers (such as executives from Twitter, Netflix, Groupon, Disney, Google and Microsoft — just to name a few) there is speculation that the exclusive conference may continue to be avenue for newsworthy announcements. More...


Posted in Digital / New Media / News / Social Media / Thought Leadership / 0 Comments
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