06.29.10 by Jim O'Gara

Social bookmarking is nothing new; sites like Digg, Stumble Upon and del.icio.us, just to name a few, have been around for years and still boast millions of users. For marketers, social bookmarking sites are important because they provide another way for people to share information and recommendations about their brand. But, like everything in the digital realm, the only constant is change.More...

06.15.10 by Jim O'Gara

A recent article in Ad Age really resonated with us with respect to the changing landscape between client requirements and agency capabilities. The game has changed and both parties must adapt as it relates to how they approach the way they implement strategic marketing initiatives. More...

05.26.10 by Jim O'Gara

Did that get your attention? No, we’re not talking about underwear. What we are talking about is the importance of an accurate, concise creative brief. Done correctly, a creative brief can guide the creative process and deliver powerful results. Done incorrectly (or not done at all), the result can create strategic battles that lead to a seriously flawed end product. More...

05.19.10 by Jim O'Gara

QR Code technology has been around for a couple years, but it has just recently started showing signs of going mainstream.More...