10.26.11 by Jim O'Gara

Sponsorships can be used to strengthen your brand, differentiate your company from competitors, and establish meaningful relationships with your target audience. Experts agree that when sponsorships are strategically aligned and properly nurtured, they can boost both short-term sales and long-term brand loyalty.More...

10.19.11 by Jim O'Gara

Lead generation and conversion are top priorities in B2B marketing. But as the cost per lead increases, more B2B companies are turning to content marketing as a method for attracting new business. So what makes content marketing such a valuable tactic?More...

08.17.11 by Jim O'Gara

As marketers, we all know the value of “getting into the mind” of our target audience — understanding their motivations and behavior so you can connect with them in relevant ways. Neuromarketing takes that aim quite literally…More...

07.20.11 by Jim O'Gara

Ever heard of the book Strengths Finder 2.0 by Tom Rath? It’s an interesting book written to help individuals identify and use their strengths to improve themselves. It also speaks to how, as business professionals and parents, we spend way too much time focusing on our employees’ or child’s weaknesses rather than how to make the most of their strengths. More...