Teaching an old dog new tricks

09.28.11 by Jim O'Gara

The long-term viability of a brand is contingent upon messaging staying in alignment with and relevant to the needs of its target audience. As brands mature, they are at risk of becoming out of touch with the evolving needs and attitudes of their customers. And often, an old brand needs to reconnect with the current Voice of its Customer (VOC) in order to stay in tune with the target audience. More...

RedBull … Offering More Than a Rush.

06.15.11 by Jim O'Gara

By now, we all know that RedBull (the product) gives us wings — the charming hand-drawn TV ads tell us so. But now RedBull (the company) is delivering The RedBulletin, an almost independent monthly magazine. The publication covers topics such as exploration, foreign travel, culinary arts and other items potentially of interest to a wider demographic than 18-to-24-year-old guys. More...

Posted in Branding / Content / Marketing / Media / messaging / New Media / Strategy / 0 Comments

Big news a big win for old school media.

05.10.11 by Jim O'Gara

News of Osama BinLaden’s death meant a lot of things on May 1^st. One of those seems to be that, when it comes to the BIG news stories, we want more than just social media. More...

Posted in Media / News / 0 Comments

Can new Facebook advertising make wishes come true?

03.29.11 by Jim O'Gara

Although Facebook sold $1.86B in ads last year, most marketers shy away from buying them, and last month’s Webtrend’s white paper citing declining CTR (click-through-rates) and escalating costs for the ads didn’t help. But that may all be about to change.More...

Posted in Media / Social Media / 0 Comments

Search on the go – where will it go next?

03.22.11 by Jim O'Gara

As more of us become smartphone users, fewer of us are using our desktops for search. In fact, according to a new study by Performics, almost a third of all Web-enabled smartphone users prefer mobile search. More...

Posted in Advertising / Media / New Media / News / Mobile / 0 Comments