What the Google is going on?

09.07.10 by Jim O'Gara

Between the buzz around what’s happening on Google’s home page to speculation over what they will announce at today’s press event it seems appropriate to take a peak at what the leading search engine has been up to lately. More...

Check out who's checking in.

08.24.10 by Jim O'Gara

It seemed like only big brands were eagerly embracing location-based marketing, but this week Facebook changed the game with the launch of Facebook Places. By exposing over 500 million users (many who have never even heard of location-based media before) to the concept, the new addition to the popular social networking service may force LBM into the mainstream. More...

Posted in Advertising / Branding / Marketing / New Media / Social Media / 3 Comments

Give your target audience what they demand.

07.07.10 by Jim O'Gara

All marketing should have an initial goal of catching the eye of your target audience. If you can’t do that, they’ll never be exposed to your message. Which means you need to be marketing where your audience is looking. More...

Posted in Advertising / Branding / New Media / 5 Comments

Beyond bookmarks.

06.29.10 by Jim O'Gara

Social bookmarking is nothing new; sites like Digg, Stumble Upon and del.icio.us, just to name a few, have been around for years and still boast millions of users. For marketers, social bookmarking sites are important because they provide another way for people to share information and recommendations about their brand. But, like everything in the digital realm, the only constant is change.More...

Posted in Marketing / New Media / Social Media / Thought Leadership / 5 Comments