Kill the captcha. Boost the recall.

06.29.11 by Jim O'Gara

Proving you’re human online usually involves keying distorted characters into a text box (the deciphering of which takes, on average,14 seconds). But now marketers can make this authentication easier on their online visitors, while seriously elevating brand and message recall in the process. More...

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RedBull … Offering More Than a Rush.

06.15.11 by Jim O'Gara


By now, we all know that RedBull (the product) gives us wings — the charming hand-drawn TV ads tell us so. But now RedBull (the company) is delivering The RedBulletin, an almost independent monthly magazine. The publication covers topics such as exploration, foreign travel, culinary arts and other items potentially of interest to a wider demographic than 18-to-24-year-old guys. More...


Posted in Branding / Content / Marketing / Media / messaging / New Media / Strategy / 0 Comments

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D-Luxe D9.

05.31.11 by Jim O'Gara


This week, many heavy hitters in the world of digital are gathering in California for the All Things Digital D9 Conference and it’s an event worth tracking. But beyond its line-up of influential technology speakers (such as executives from Twitter, Netflix, Groupon, Disney, Google and Microsoft — just to name a few) there is speculation that the exclusive conference may continue to be avenue for newsworthy announcements. More...


Posted in Digital / New Media / News / Social Media / Thought Leadership / 0 Comments

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Apps that boost the business value of your iPad.

04.05.11 by Jim O'Gara


With well over 15 million iPads out there, and over 75,000 iPad apps to choose from, how can you get the most out your iPad experience? Well, when it comes to using your device for business purposes, we thought we’d share a few choice apps that might help. More...


Posted in Advertising / Content / Marketing / Mobile / New Media / Social Media / 0 Comments

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Search on the go – where will it go next?

03.22.11 by Jim O'Gara


As more of us become smartphone users, fewer of us are using our desktops for search. In fact, according to a new study by Performics, almost a third of all Web-enabled smartphone users prefer mobile search. More...


Posted in Advertising / Media / New Media / News / Mobile / 0 Comments

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