07.14.10 by Jim O'Gara

Could the stories of print’s death have been greatly exaggerated? Perhaps for the moment, according to new data from MediaFinder. More...

Posted in News / Media / Planning / 1 Comments

04.13.10 by Jim O'Gara

The initial goal of every piece of advertising should be to get noticed. It’s simple: your message can’t be delivered if nobody sees it. One road to getting noticed is to embrace outstanding creative: thought-provoking, intriguing, and engaging concepts that bring your message to life. Another road is to slap your reader/viewer with something shocking to get their attention.

 

In our opinion, that’s what Nike did last week with its new Tiger’s Woods spot. More...

Posted in Advertising / Branding / News / 2 Comments

01.27.10 by Jim O'Gara

The next time you get into a debate at your company with regards to brand value or investing in branding – simply refer to the success Apple has experienced with its brand. More...

Posted in Branding / Marketing / News / 3 Comments

12.09.09 by Jim O'Gara

This time of year it seems like food is everywhere. We spend our days trying to resist that tempting box of Christmas cookies, popcorn balls or creamy fudge sitting in the break room. There are the neighbors dropping off plates of goodies at home, and the way we overdo our holiday feasts. Most of the time, it’s pretty hard to imagine what it’s like to feel hungry.

 

Unfortunately, that’s not the case for millions of Americans who go hungry on a daily basis. So we’re challenging ourselves – and you – to skip a meal (or two) for someone who doesn’t have one. More...

Posted in News / Social Media / Work / 0 Comments