Teaching an old dog new tricks

09.28.11 by Jim O'Gara

The long-term viability of a brand is contingent upon messaging staying in alignment with and relevant to the needs of its target audience. As brands mature, they are at risk of becoming out of touch with the evolving needs and attitudes of their customers. And often, an old brand needs to reconnect with the current Voice of its Customer (VOC) in order to stay in tune with the target audience. More...

D-Luxe D9.

05.31.11 by Jim O'Gara

This week, many heavy hitters in the world of digital are gathering in California for the All Things Digital D9 Conference and it’s an event worth tracking. But beyond its line-up of influential technology speakers (such as executives from Twitter, Netflix, Groupon, Disney, Google and Microsoft — just to name a few) there is speculation that the exclusive conference may continue to be avenue for newsworthy announcements. More...

Posted in Digital / New Media / News / Social Media / Thought Leadership / 0 Comments

Big news a big win for old school media.

05.10.11 by Jim O'Gara

News of Osama BinLaden’s death meant a lot of things on May 1^st. One of those seems to be that, when it comes to the BIG news stories, we want more than just social media. More...

Posted in Media / News / 0 Comments

Search on the go – where will it go next?

03.22.11 by Jim O'Gara

As more of us become smartphone users, fewer of us are using our desktops for search. In fact, according to a new study by Performics, almost a third of all Web-enabled smartphone users prefer mobile search. More...

Posted in Advertising / Media / New Media / News / Mobile / 0 Comments

It's that time again...

03.02.11 by Jim O'Gara

GAME TIME: Stop by anytime between 5 and 9 on Thursday, March 24th to watch the night's games on a variety of screens, network with peers, and enter to win giveaway drawings between periods. More...

Posted in Advertising / Business / Fun / News / 0 Comments