07.20.11 by Jim O'Gara

Ever heard of the book Strengths Finder 2.0 by Tom Rath? It’s an interesting book written to help individuals identify and use their strengths to improve themselves. It also speaks to how, as business professionals and parents, we spend way too much time focusing on our employees’ or child’s weaknesses rather than how to make the most of their strengths. More...

06.22.11 by Jim O'Gara

Last week we launched a discussion about the power of branded content. RedBull’s branded magazine, The Red Bulletin, drenches its readers with content about exotic locales, elite competitors and insider knowledge — and a RedBull logo on every page. While that may work for a B2C audience, does content marketing perform for B2B marketers? Definitively, yes. Just like those B2C customers, B2B prospects are becoming less interested and less responsive to traditional tactics. More...

05.24.11 by Jim O'Gara

Oh, how things have changed (and continue to change) in the geosocial universe. Social sites like Eyespot, Bubbleshare, Vox, MingleNow and Veeker — predicted as “hot for 2007” by Mashable — are far from household names, in fact, most don’t even exist anymore. Four short years ago, MySpace was king and today’s rulers, Facebook and Twitter, were just starting to gain traction. More...

11.16.10 by Jim O'Gara

Baby Boomers are blowing up the myth that the 18-34-year-old customer is king. There are 116 million Boomers in the U.S. and last year they spent $2.9 trillion, a figure that has risen 45% in the past ten years, making Boomers prime targets for marketers that craft the right strategy. More...