06.29.10 by Jim O'Gara

Social bookmarking is nothing new; sites like Digg, Stumble Upon and del.icio.us, just to name a few, have been around for years and still boast millions of users. For marketers, social bookmarking sites are important because they provide another way for people to share information and recommendations about their brand. But, like everything in the digital realm, the only constant is change.More...

Posted in Marketing / New Media / Social Media / Thought Leadership / 3 Comments

06.23.10 by Jim O'Gara

Not even a month ago, Nike broke its own viral record with 7.8 million You Tube views of its World Cup 3-minute video “Write the Future”. Just three weeks later, those views have more than doubled to over 16.5 million. Perhaps soccer has the viral video to thank for giving it its sports-glam due -- at least here in the States. More...

Posted in Advertising / Branding / Social Media / 1 Comments

06.08.10 by Jim O'Gara

UPDATE

June 13, 2010 :: Yesterday's Race was fantastic, the crowds were out on the muggy, but relatively cool and cloudy, morning. We had a great turnout at our tent, blew through the lemonade and took over 500 entries to win the $100 gift certificate to Victoria's Secret (winner to be announced this week!)

 

We had a lot of interest about our t-shirts, and we've decided to take orders for them (cost price + donation to Komen). For more information, email komenshirts@itsonmessage.com. And visit our Facebook page for pics of the event. More...

Posted in Charitable Work / Fun / Social Media / Work / 2 Comments

04.21.10 by Jim O'Gara

So Facebook and Nielsen got together for a little research project, stating the “need for guidance when it comes to measuring the value of social media advertising”. The result: some serious bragging rights for Facebook, for one. More...

Posted in Advertising / Social Media / 1 Comments