02.17.10 by Jim O'Gara

The Mommy Blogging movement is still going strong (hey, it even has its own t-shirt!). This shouldn’t come as any surprise as mothers are still the most powerful demographic as far as consumer purchasing power, and you could say their opinions carry more weight than anyone at a boardroom table. More...

Posted in Advertising / Branding / Marketing / Social Media / Strategy / 0 Comments

01.06.10 by Jim O'Gara

Let’s be honest. It takes a commitment to establish a successful presence in social media. But if you’re ready to dive in (and we strongly suggest you do) building your community is the place to start. More...

Posted in Branding / Marketing / Social Media / 1 Comments

12.16.09 by Jim O'Gara

2010 will be quickly upon us, and what a decade we leave behind. Much has changed since we flipped the calendar and partied like it was 1999. Back when our biggest worries were Y2K, the iPhone was just a twinkle in Apple’s eye, and The Blair Witch Project was teaching us the power of viral. Internet advertising was virtually in its infancy (with only $8.2 billion in spending versus 2010’s predicted $60 billion) and consisted of nothing more than static banners. More...

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12.09.09 by Jim O'Gara

This time of year it seems like food is everywhere. We spend our days trying to resist that tempting box of Christmas cookies, popcorn balls or creamy fudge sitting in the break room. There are the neighbors dropping off plates of goodies at home, and the way we overdo our holiday feasts. Most of the time, it’s pretty hard to imagine what it’s like to feel hungry.

 

Unfortunately, that’s not the case for millions of Americans who go hungry on a daily basis. So we’re challenging ourselves – and you – to skip a meal (or two) for someone who doesn’t have one. More...

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