How social media trends SHOULD impact your messaging.

01.18.12 by Jim O'Gara

Social media is more than a tool for marketing; its concepts are greatly influencing the way companies approach their traditional marketing content as well. A recent article on press release strategies is just one illustration of how social media considerations are entering into traditional marketing vehicles.More...

The Most Overlooked Audiences in Your Messaging, Part I

12.07.11 by Jim O'Gara

A recent study by the Wharton School of Business found a formula for cultivating word of mouth advertising, exploring why people might talk about your product or business and the actions you can take to generate more buzz. More...

Posted in Content / messaging / Social Media / 1 Comments

One CAN change the world.

11.23.11 by Jim O'Gara

We have our own Thanksgiving tradition around here – it’s called A JoyFULL Holiday. And as our agency has grown, so has the tradition.More...

Posted in Advertising / Branding / Charitable Work / Photos / Social Media / 0 Comments

Come on in, the water's fine!

11.16.11 by Jim O'Gara

Although more B2B companies are acknowledging the value of social media, there still seems to be some hesitancy to adopt it. A recent eMarketer article indicates that while two-thirds of B2B marketing executives surveyed view social media as very important, only 7% are using it heavily and 9% are neglecting it altogether.More...

Posted in Advertising / Social Media / Strategy / 0 Comments

Beyond the campaign, revisited

11.09.11 by Jim O'Gara

A few weeks ago we posted about the real secret to messaging success: delivering your messaging consistently throughout the entire customer experience — not just within an ad campaign, but across every interaction your company has with customers. More...

Posted in Advertising / Branding / messaging / Social Media / Strategy / 0 Comments