Changing the game.

06.15.10 by Jim O'Gara

A recent article in Ad Age really resonated with us with respect to the changing landscape between client requirements and agency capabilities. The game has changed and both parties must adapt as it relates to how they approach the way they implement strategic marketing initiatives. More...

Briefs or boxers?

05.26.10 by Jim O'Gara

Did that get your attention? No, we’re not talking about underwear. What we are talking about is the importance of an accurate, concise creative brief. Done correctly, a creative brief can guide the creative process and deliver powerful results. Done incorrectly (or not done at all), the result can create strategic battles that lead to a seriously flawed end product. More...

Posted in Advertising / Branding / Marketing / messaging / Strategy / 2 Comments

Quick results with QR codes

05.19.10 by Jim O'Gara

QR Code technology has been around for a couple years, but it has just recently started showing signs of going mainstream.More...

Posted in Advertising / Branding / Marketing / Strategy / New Media / 2 Comments

Catch up on your reading.

05.12.10 by Jim O'Gara

Last week we turned the spotlight on Different by Youngme Moon as a recommended read. This week, we’d like to suggest some others you might consider adding to your reading list. More...

Posted in Advertising / Marketing / Strategy / Thought Leadership / 2 Comments

Is it time to embrace a sports cliché?

04.28.10 by Jim O'Gara

Give it 110%. Take it one game at a time. Push it to the next level. These phrases have been uttered by some of the greatest names in sports, to the point that they mean nothing anymore. But every cliché is based in a truth and, when it comes to brand perception, we suggest you make these a part of your daily vernacular. More...

Posted in Advertising / Branding / Strategy / 1 Comments