01.25.12 by Jim O'Gara

“When you are through changing,

you are through."

- Bruce Barton

Advertising Hall of Fame

Here’s a basic principle of messaging that may shock some: your messaging efforts are never finished. In fact, you may make some messaging mistakes along the way. A healthy business is a living entity, and your clients constantly evolve. So your messaging needs to evolve, too. More...

12.28.11 by Jim O'Gara

The year is coming to a close and, if you’re like most marketers, thousands of thoughts, plans, goals and initiatives are flying through your head.

Just Google “2012 Marketing Lists” or listen to the so-called experts and you’ll be convinced that you should invest more in social media, mobile marketing, marketing automation, web analytics, search, content marketing, viral videos. The list of “things” you should or could do goes on and on.More...

11.16.11 by Jim O'Gara

Although more B2B companies are acknowledging the value of social media, there still seems to be some hesitancy to adopt it. A recent eMarketer article indicates that while two-thirds of B2B marketing executives surveyed view social media as very important, only 7% are using it heavily and 9% are neglecting it altogether.More...

11.09.11 by Jim O'Gara

A few weeks ago we posted about the real secret to messaging success: delivering your messaging consistently throughout the entire customer experience — not just within an ad campaign, but across every interaction your company has with customers. More...