It’s awfully tempting during an economic crunch to abandon principles and stretch claims to make the cash register ring.
Sadly, a rash of marketers are kicking off the new decade along those lines with overpromises that even the most wide-eyed viewer can spot. (Even my 8-year-old called TacoBell out on their “Drive-Thru Diet” positioning.) More...
11.11.09 by Jim O'Gara
The Internet provides marketers with a host of opportunities to demonstrate thought leadership within their space — from blogs and forums to social media and online communities. Another way to demonstrate your expertise is by creating your own Webisode series. More...
Posted in Advertising / Branding / Marketing / Thought Leadership / 1 Comments
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