Beyond bookmarks.

06.29.10 by Jim O'Gara

Social bookmarking is nothing new; sites like Digg, Stumble Upon and del.icio.us, just to name a few, have been around for years and still boast millions of users. For marketers, social bookmarking sites are important because they provide another way for people to share information and recommendations about their brand. But, like everything in the digital realm, the only constant is change.More...

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Changing the game.

06.15.10 by Jim O'Gara


A recent article in Ad Age really resonated with us with respect to the changing landscape between client requirements and agency capabilities. The game has changed and both parties must adapt as it relates to how they approach the way they implement strategic marketing initiatives. More...


Posted in Advertising / Marketing / Strategy / Thought Leadership / 2 Comments

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Catch up on your reading.

05.12.10 by Jim O'Gara


Last week we turned the spotlight on Different by Youngme Moon as a recommended read. This week, we’d like to suggest some others you might consider adding to your reading list. More...


Posted in Advertising / Marketing / Strategy / Thought Leadership / 2 Comments

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Don't abandon trust for a quick buck.

01.13.10 by Jim O'Gara


It’s awfully tempting during an economic crunch to abandon principles and stretch claims to make the cash register ring.

Sadly, a rash of marketers are kicking off the new decade along those lines with overpromises that even the most wide-eyed viewer can spot. (Even my 8-year-old called TacoBell out on their “Drive-Thru Diet” positioning.) More...


Posted in Advertising / Branding / Strategy / Thought Leadership / 16 Comments

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Take your thought leadership online.

11.11.09 by Jim O'Gara


The Internet provides marketers with a host of opportunities to demonstrate thought leadership within their space — from blogs and forums to social media and online communities. Another way to demonstrate your expertise is by creating your own Webisode series. More...


Posted in Advertising / Branding / Marketing / Thought Leadership / 2 Comments

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