06.22.11 by Jim O'Gara
Last week we launched a discussion about the power of branded content. RedBull’s branded magazine, The Red Bulletin, drenches its readers with content about exotic locales, elite competitors and insider knowledge — and a RedBull logo on every page. While that may work for a B2C audience, does content marketing perform for B2B marketers? Definitively, yes. Just like those B2C customers, B2B prospects are becoming less interested and less responsive to traditional tactics. More...
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