Choose your words wisely.

08.03.11 by Jim O'Gara

It’s not what you say … it’s how you say it. That’s especially true when thinking about the emotional connection your message has with your target audience. At OnMessage, we stress both sides of the messaging equation … both WHAT you say and HOW you say it. We believe solid messaging and positioning is just the start. Communicating in a way that makes an emotional connection is a critical part of the messaging development process. More...

Our POV: Super Bowl ad game winners and losers

02.09.11 by Jim O'Gara

The Packers comeback wasn’t the only thing keeping us on the edge of our seats last Sunday. We kept waiting for some inspiring, $3.5M-worthy ads. Not sure we felt any of them were worth such a chunk of change, but it certainly was enough to send Twitter supernova with flying opinions. And the OnMessage crew had some as well. More...

Posted in Advertising / Branding / creative / 0 Comments

Festive frivolity.

12.22.10 by Jim O'Gara

All seriousness aside for the moment. The holiday season is about joy. Joy = fun. We certainly had a lot of fun with our OnMessage holiday e-card this year. Check out the randomness. And to keep the joy flowing, we’ve pulled together a random gathering of holiday favorites: More...

Posted in Advertising / Branding / Charitable Work / creative / Fun / Social Media / 0 Comments

Klout that really counts.

11.29.10 by Jim O'Gara

Sometimes the big ideas come from turning things completely upside down. A great example of this surfaced Monday, and all in the name of making the world a better place. Instead of rounding up her A-list friends and asking them to use their Tweets or Facebook posts to raise money, singer Alicia Keys asked her social-media conscious buddies to do just the opposite. More...

Posted in Charitable Work / creative / Social Media / 1 Comments

A Virtual Food Drive is Even More Filling

11.10.10 by Jim O'Gara

You’ve seen the stark billboards around town, “Job Search in March. Meal Search in June. Hungry Today.” Or the arresting, “Toys. Food. Pick One.” The North Texas Food Bank does a brilliant job of putting a face on hunger in North Texas. After all, there is no typical hunger stereotype. Your elderly neighbor, your co-worker, even your child’s best friend may benefit from the NTFB’s multitude of programs.

This year OnMessage invites you to join us in our annual A JoyFULL Holiday virtual food drive for NTFB, raising much-needed funds to feed the 572,000 hungry people in our community. Simply by clicking here, you can donate securely through the NTFB’s donation page. More...