01.25.12 by Jim O'Gara

“When you are through changing,

you are through."

- Bruce Barton

Advertising Hall of Fame

Here’s a basic principle of messaging that may shock some: your messaging efforts are never finished. In fact, you may make some messaging mistakes along the way. A healthy business is a living entity, and your clients constantly evolve. So your messaging needs to evolve, too. More...

01.18.12 by Jim O'Gara

Social media is more than a tool for marketing; its concepts are greatly influencing the way companies approach their traditional marketing content as well. A recent article on press release strategies is just one illustration of how social media considerations are entering into traditional marketing vehicles.More...

01.11.12 by Jim O'Gara

As research yields more information on website usability, website design trends adapt to follow suit. Visual design is becoming bolder, cleaner and more refined in order to correspond with the way readers utilize the Internet.More...

01.04.12 by Jim O'Gara

There are many reasons a sales effort can fail … but ultimately sales will be less productive when you fail to quantify the value of your offering. This issue is one of the key considerations in message development: does your message really talk about things that matter to the customer?More...