Did you know since 1990 (according to TNS Media Intelligence) Super Bowl ads have generated $2.17 billion of network revenue from a total of 210 different advertisers and more than 1,400 commercials?This year's Super Bowl alone generated $213 million in ad revenue. Amazing huh? With this much money at stake you wonder which advertisers truly got the greatest bang for their buck. And while the big game was played just four days, ago consumer buzz over this year's ads has already died down quite a bit.This is not great news for the brands that shelled out the big bucks to be seen by 106.5 million viewers during the record setting telecast.So we ask you... which spots (if any) do you remember? Did they tie their message to their brand promise or just go for shock value? Which companies leveraged this massive advertising platform to take their brand to the next level? Which ones simply wasted their money?We have varying opinions at OnMessage, but we want to hear what you think. Take a couple of minutes to share your opinion with your peers on our blog.
Did you know since 1990 (according to TNS Media Intelligence) Super Bowl ads have generated $2.17 billion of network revenue from a total of 210 different advertisers and more than 1,400 commercials?
This year's Super Bowl alone generated $213 million in ad revenue. Amazing huh? With this much money at stake you wonder which advertisers truly got the greatest bang for their buck. And while the big game was played just four days, ago consumer buzz over this year's ads has already died down quite a bit.
This is not great news for the brands that shelled out the big bucks to be seen by 106.5 million viewers during the record setting telecast.
So we ask you... which spots (if any) do you remember? Did they tie their message to their brand promise or just go for shock value? Which companies leveraged this massive advertising platform to take their brand to the next level? Which ones simply wasted their money?
We have varying opinions at OnMessage, but we want to hear what you think. Take a couple of minutes to share your opinion with your peers on our blog.
Tags: super bowl ads / branding / media / poll
2/11/2010 3:01:04 AM #
My personal favorite was Google -- think it was simplicity and emotional and a perfect use of benefit. Call me a sap, but I loved it. I think worst branding was, sadly the Dodge Charger. Loved the execution but expected the payoff to be different -- Mustang maybe?
Kim Smith
2/11/2010 3:26:07 AM #
I thought the biggest waste of money was Dove trying to 'man up.' Seemed to go completely counter to their brand image, their name,and their logo. That said, it appears to have been effective for them, which came as a complete surprise to me. (www.mediapost.com/.../
Sam Higgins
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7/29/2010 2:21:14 AM #
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