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2010 will be quickly upon us, and what a decade we leave behind. Much has changed since we flipped the calendar and partied like it was 1999. Back when our biggest worries were Y2K, the iPhone was just a twinkle in Apple’s eye, and The Blair Witch Project was teaching us the power of viral. Internet advertising was virtually in its infancy (with only $8.2 billion in spending versus 2010’s predicted $60 billion) and consisted of nothing more than static banners.
Technological advances over the last ten years drastically altered how marketers create a brand experience. And as social media’s roots have taken hold, the way consumers engage with our brands has changed forever (well… time will tell for sure).
But there is one thing that hasn’t changed. The importance of making an emotional connection between consumers and your brand — with a compelling, relevant story. As we move into a new decade, it will be interesting to see what changes are to come in how stories will be told.
Tags: 2010 / decade / 1999 / marketing / advertising