What sets your company, product or service apart? It’s the age-old marketing question, one we know is integral to success. So why does it feel so much safer to be just like everyone else?
Talking about wanting to be different, and understanding that standing out is important, seem to continually fight with the desire to “fit in”. Strategies and creative that are too unique make us nervous. Yet, it’s that kind of thinking that creates brand rock stars.
If you find yourself questioning what’s keeping your brand from being different, watch this video, or better yet, buy the book. And when you find yourself getting a little nervous, remind yourself that when it comes to being different, that feeling is a good thing.
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