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If you are using Twitter to promote your brand, you’ve probably already learned that, while the account is free, properly creating a brand presence is not. In fact, the time investment required for content generation and response management can be immense.
You’re promoting your company by posting information about your services and products. You’re reminding your customers about company blogs, special promotions and upcoming events. You’re putting a face to your brand and going that extra mile to engage with new and returning customers. So, how do you know if all that effort is worth it?
Until now, you haven’t really been able to put a number to it. But according to a recent article by the experts at MarketingProfs, you can now calculate your ROI on Twitter.
Using tweetreach.com, you can enter a URL, phrase, screen name, keyword or hashtag and receive some quantitative results. Specifically, how many people viewed the information you posted, how many passed it around, and how many users in total were exposed to your post.
You’ll be able to read exactly what users said about your topic and who spread the word the most. Pie charts break down your exposure by number of tweets, retweets, and replies.
The site provides this info and more for up to 50 tweets. Any more than that and you can either purchase a full report for $20 (provided within 24 hours), or subscribe for access to multiple reports at about $80 a month.
Keeping up with an integrated social media plan can take a great deal of time, but when you can see tangible value, you can make smarter decisions about the types of posts that work and which are less beneficial.
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