Catch up on your reading.

05.12.10 by Jim O'Gara

Last week we turned the spotlight on Different by Youngme Moon as a recommended read. This week, we’d like to suggest some others you might consider adding to your reading list.

Trust Agents (Chris Brogan and Julien Smith)

These days, when someone says they are a “social media guru”, it’s a red flag to run the other way. But Brogan and Smith are the real deal, showing you how to use social networks to “build your brand’s influence, reputation, and profits”.

Seth Godin is one of the top marketing authors of this decade. His best-selling books like Purple Cow, Tribes, and Persuasion Marketing are considered staples on any marketer’s bookshelf.

All Marketers Are Liars embraces a concept near and dear to our hearts: asking the all important question “what’s your story”?

You might also want to check out these lists:

AdAge Top 10 Media and Marketing Books of all Time

Must-Read Marketing Books (according to Chris Maloney)

It’s often difficult to find time to work reading into our busy schedules, but try to carve out a few minutes a day (on the treadmill, or listen to an audio book on your commute) to tap into these sharp marketing minds.