OnMessage Blog

09.29.09 by Jim O'Gara

It’s easy to go about your business, day in and day out, and think that you have a firm grasp on the needs, wants, and desires of your target audience. But let me ask you a question…

When was the last time you actually took the time to ask your customers and prospects a few questions of your own?

In today’s digital world, it’s simply crazy not to be asking consumers questions that can help you improve your messaging, marketing campaigns, and overall brand value. Sure this can be done through social media, but it can also be accomplished in quantifiable way through online surveys. With inexpensive survey tools out there like zoomerang.com and surveymonkey.com it’s insane not to employ consistent surveying as a critical component of your marketing game plan.

So do yourself a favor. Take a few minutes to think about the various aspects of your marketing strategy and/or messaging that you’d like to refine — then launch a survey to find out what your customers are thinking. You never know, you might surface some really telling answers that can make you an even smarter marketer.

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