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There's a stigma attached to healthcare advertising. Many industry professionals believe you can't execute creatively when it comes to healthcare marketing. Luckily, that mindset is starting to change.
A recent Talent Zoo article by Bruce Nicoll pointed out that creative medical advertising doesn't have to be an oxymoron. We've seen more and more healthcare clients who are opening their minds and going beyond traditional, conservative advertising to achieve greater stopping power.
A case in point is our recent experience with client AmerisourceBergen Specialty Group. The company helps pharmaceutical manufacturers effectively reach the marketplace with services that drive product success. It needed a unique way to illustrate this message. The result is an ad campaign that uses unconventional images to allow the message to break through and resonate with target audiences. Click here to see the campaign.
This is just one example of how healthcare companies are starting to realize that one of the main tenets of advertising applies to them as well — you gotta stand out from the clutter to be seen and heard.
Tags: healthcare / creative