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Nothing says “bye-bye recession” like dollars spent on April Fools Day marketing. And why not? No other “holiday” goes better with social media than the prank-filled laugh-fest that is April 1st. This year, a slew of brands took advantage of the opportunity to make a viral impact, all vying to out-fool the next.
Most were obvious pranks (doubt anyone really believed Google changed their name to Topeka), some were simply clever (such as ABC’s“new shows”), and others might actually have reeled a few folks in. (Wonder how many people ordered a 128 oz. “Plenta” or 2 oz. “Micra” at their local Starbucks last Thursday?) Kodak’s Aromatography was another “no way!” moment that might have hooked you if you happened to forget the day’s date.
In-N-Out Burger must have loved it when independent pranksters hung up “Coming Soon” signs in NYC, despite their website correction and apology.
With the power of social media behind it, April Fools Day is becoming the ideal platform for brands to reveal their lighter sides and build some equity in the process.
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Tags: april fool's online / april fool's social media / april fool's brands