The social-buying site Groupon is doing huge things for business owners working the online coupon deals into their marketing plans, but many B2B companies have wondered if the concept will ever expand to include them.
According to Fast Casual.com Groupon editor-in-chief Aaron With hints that B2B is definitely in the future. “We’re experimenting with B2B deals, as an added value for our featured merchants,” says With. Something B2B marketers can look forward to.
In the meantime, Groupon is adding new features, like the most recent Personalized Deals which no doubt will only grow the site’s popularity.
Learn more about how to target consumers with Groupon -- maybe it’s time to consider whether your product or service is right for this kind of promotion.
Tags: groupon / collective buying / b2b strategy / promotion