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On Monday, The Big Money posted their Facebook 50, ranking the companies that “make social media work”, and no surprise, there wasn’t a brand in the bunch that wasn’t well known before their Facebook debut. However, what was interesting about this list wasn’t so much the names on it, but what they did (or didn’t do) to earn their rank.
Toggle through the list itself and you’ll find that some brands update their page frequently, some infrequently, and a couple hardly at all. Assuming that the latter made the list for their impressive number of followers, what did the engagers do to create a draw?
Some created apps that allowed customers to interact with their product: you can browse inventory on Best Buy’s page, order a pizza from Pappa John’s and Pizza Hut’s. Some provided entertainment: You Tube, Vans, iTunes and Red Bull, for instance. Others posed questions (Target increased their daily views by 4,800% when they asked fans to vote for a charitable recipient for Target donations).
So what can we learn from the companies on the Facebook 50 list? It’s simple. There are endless opportunities to increase brand awareness through Facebook. It just takes the right strategy and … a lot of creativity.
Tags: facebook 50 / brand / social media / list