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After the year we’ve all just been through, it sure would be nice to know what lies ahead in 2010. But while nobody knows for sure, if we were to make some best guesses, we’d bet on these trends for the upcoming year:
Greater demand for online performance measurement and reporting.
The data is there. Tracking is already becoming an expected part of campaign management. Marketers in 2010 will demand their partners provide detailed reports so they can continue to tweak and improve results from online advertising investments.
Greater B2B presence in social and mobile media.
A year ago, social and mobile media were the consumer brand’s playground. Now, as B2B marketers dip their toes into these waters, they are realizing how maintaining an online following of customers and prospects can increase brand awareness and heighten customer engagement. However, most B2B marketers are still in the experimentation phase, so the trend of testing and codifying B2B social and mobile campaign strategies will continue in 2010.
Technology will continue to boggle, but will more minds opt out?
As more digital marketing opportunities emerge, will having an app for everything and complete connectivity lead to a desire to unplug? Perhaps future opportunities lie in either providing an escape from the overload… or working around it.
Only time will tell what’s really in the cards. But one thing is for sure, 2010 kicks off a new decade that’s bound to be filled with amazing opportunities and challenges for marketers and their partners alike.
Tags: 2010 predictions / marketing predictions / advertising predictions / what's ahead for 2010